Many of you have probably seen the recent photos and stories about the new Edun clothing line. The label was created by Bono, his wife Ali Hewson, and New York Designer Rogan to provide an alternative to the socially unconscious, mass-produced fashions that saturate the industry.

By using fair trade practices and natural materials such as organic cotton, the revolutionary Edun brand promotes a new way of thinking about how we shop and more importantly how we treat those who are responsible for producing the goods.

The styles are a mix of earthy simplicity and delicate beauty, with offerings for both men and women. Eccentric accents such as pocket poetry and buttons shaped like hearts add the special touch that makes this collection unique.

With prices starting at $55, the fashions don’t come cheap, but for those of us willing to pony up the extra money, the reward is purging all of the “polyester-white-trash-made-in-nowhere” clothes from our closets.

Dive in folks — the new Edun website can be found by copying and pasting this link into your browser:

http://www.edun.ie/