The July 2005 issue of Successful Meetings magazine has a story about how Convention and Visitors Bureaus (CVBs) are using music to promote their city or region. Denver is using U2’s “Sunday Bloody Sunday” from their Red Rocks performance to help promote the city.

Terri Hardin writes, “A successful charting strategy is to be recorded at a live music venue, like Devner’s Carved in Stone: Live at Red Rocks Vol. II, which came in at #6 (on the Billboard’s Top 10 CVB CDs list). Rich Grant, spokesperson for Denver Metro CVB, reports, ‘We use the CD to remind people that there are few better experiences than relaxing under the stars listening to a concert at Red Rocks. We give CDs to meeting planners and media; we’ve also given them out on sales missions and events.’”

The CD producers are Ellen Naumann, Torrey Demps, and Kate Freeman. The Label is Outlook Music. The live material includes Stevie Ray Vaughan’s “Pride and Joy”, Coldplay’s “Politik” and Tori Amos’ “A Sorta Fairytale” among others.