More thoughts from Edge about Ringtones

The Boston Globe has an article in today’s paper about the h-lounge.com MIT ringtone competion where Edge offers more insight on how ringtones shape people’s impressions of you. The article states:

Geoff Mayfield, Billboard’s director of charts, also wonders whether there’s a mass market for original ring tones. ”Making your own ring might have a certain kind of coolness, but another kid might say, ‘Mine plays 50 Cent,’ ” Mayfield says.

U2’s The Edge disagrees, contending that he sometimes decides whether he will like or dislike a person according to how their phone rings. Among his turnoffs: the theme from ”Swan Lake.”

”Music you do in private,” he says by phone. ”But ring tones become a public display, like a pair or sneakers or a T-shirt. People are going to use ring tones as a real expression of what they’re about.”

You can read the article here.

(Disclosure: As a participant in the ringtone competition, I was interviewed and quoted in the Globe story as well.)

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3 Comments »

  1. Beth said,

    February 14, 2006 @ 12:26 pm

    I saw you in the Globe this morning! You’re famous!

  2. Watts said,

    February 14, 2006 @ 10:41 pm

    I made a ringtone from part of “Zooropa”…it went off by accident during my niece’s Baptism, and I ended up meeting an Irish guy who saw U2 way back in the day. Interesting way to make a U2 connection…

  3. JennJam said,

    February 15, 2006 @ 2:10 pm

    I wonder what Edge’s ringtone is?!

    I guess it’s not the popular “Hello, Hello (Hola!)” clip from ‘Vertigo’ that so many U2 fans use, ha ha.

    That might be just a little too obvious . . . ;-)

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