The @U2 Calendar shows that U2’s music will be featured on the CBS television program Cold Case on January 28. In this week’s TV Guide, writer Stephen Battaglio reports that CBS is going to do something that other networks haven’t done - start up its own label as a cost-cutting measure so that the network does not have to pay upwards of $25,000 in royalties for the use of a song. The article states:

CBS thinks TV can be the new radio. That’s why the network’s parent company has started up its own record label that will develop artists whose music can be used on its shows. Music is an increasingly important element on network dramas, but when shows have to pay up to $25,000 for a track - like CSI:NY recently did for the use of a Bruce Springsteen tune - the costs can add up. CBS Records figures it can give producers a lower-priced alternative if it develops its own artists. And if viewers like those tracks, they’ll be able to buy them as digital downloads or old-fashioned CDs. Of course, CBS had been in the record business for decades before selling it off to Sony in 1988. Too bad. One of its artists was Bruce Springsteen.

What a great way to earn a few more quid! U2’s music has also been featured on CSI: Las Vegas when How To Dismantle an Atomic Bomb was first released.