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	<title>Comments on: The Consumer (R)evolution</title>
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	<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/</link>
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	<pubDate>Fri, 21 Nov 2008 13:41:22 +0000</pubDate>
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		<title>By: Scott</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30463</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Sat, 02 Feb 2008 01:14:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30463</guid>
		<description>Music downloading goes well beyond people occasionally stealing a track or 2. Visit any torrent aggregator and you'll find entire discographies neatly packaged for download. Download every Bob Dylan album, in high quality bit-rate, with 1 press of the button, and have it it hours. These type files usually have 200, 300, even 400 leechers stealing it at once. It's disgusting.

The idea that it's ok to steal from certain artists cause they're "rich" is simply unethical. Stealing intellectual property is just as wrong as stealing physical property, no matter what the financial standing of the victim. 

The poor tactics of the RIAA have gotten in the way of the fact that downloaders are just as greedy and selfish as the record companies themselves. It's the cop arresting a legitimate criminal, then going overboard and beating the snot out of him. 

The music business will never be able to create a new model when it's prime competition offers the exact same product for free.</description>
		<content:encoded><![CDATA[<p>Music downloading goes well beyond people occasionally stealing a track or 2. Visit any torrent aggregator and you&#8217;ll find entire discographies neatly packaged for download. Download every Bob Dylan album, in high quality bit-rate, with 1 press of the button, and have it it hours. These type files usually have 200, 300, even 400 leechers stealing it at once. It&#8217;s disgusting.</p>
<p>The idea that it&#8217;s ok to steal from certain artists cause they&#8217;re &#8220;rich&#8221; is simply unethical. Stealing intellectual property is just as wrong as stealing physical property, no matter what the financial standing of the victim. </p>
<p>The poor tactics of the RIAA have gotten in the way of the fact that downloaders are just as greedy and selfish as the record companies themselves. It&#8217;s the cop arresting a legitimate criminal, then going overboard and beating the snot out of him. </p>
<p>The music business will never be able to create a new model when it&#8217;s prime competition offers the exact same product for free.</p>
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		<title>By: David</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30389</link>
		<dc:creator>David</dc:creator>
		<pubDate>Fri, 01 Feb 2008 05:37:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30389</guid>
		<description>I have been a LOYAL U2 fan since I was a teenager and into my adult life. I'm well into my 40's now. I have seen at least 16 live U2 shows, starting with the Amnesty Int'l Conspiracy of Hope Tour in 1986 and ever tour since multiple times. I bought them on Vinyl, tape, CD in the 80's and 90's Bought the songs again a couple years ago when I bought a u2 Ipod and the entire u2 song catalog availble on itunes. Not counting the books and other merchandise I have spent THOUSANDS of dollars on my favortie band since the 80's.
I Also on occassion download u2 songs from p2p services. Even though I already own them in some format, i seek bootlegs, live versions etc......sorry to say this but after reading Paul McGuinness speech......I now think that he and U2 have their heads so far up their own Greedy Arses.....that I am done with them indefinitely. I work in Technology.  What McGuinness was spewing in that speech was LUDICROUS and one big pile of Marketing crap. "The end of the song writer" he says?  Sorry Mr. Guiness You, Bono, Edge, Adam, Larry "Lars Ulrich" Mullen, jr. and the rest of the U2 Corportate, Inc. completely lack integrity.  Won't be buying your music anymore when it comes out in October 2008. You've lost a loyal "paying customer"</description>
		<content:encoded><![CDATA[<p>I have been a LOYAL U2 fan since I was a teenager and into my adult life. I&#8217;m well into my 40&#8217;s now. I have seen at least 16 live U2 shows, starting with the Amnesty Int&#8217;l Conspiracy of Hope Tour in 1986 and ever tour since multiple times. I bought them on Vinyl, tape, CD in the 80&#8217;s and 90&#8217;s Bought the songs again a couple years ago when I bought a u2 Ipod and the entire u2 song catalog availble on itunes. Not counting the books and other merchandise I have spent THOUSANDS of dollars on my favortie band since the 80&#8217;s.<br />
I Also on occassion download u2 songs from p2p services. Even though I already own them in some format, i seek bootlegs, live versions etc&#8230;&#8230;sorry to say this but after reading Paul McGuinness speech&#8230;&#8230;I now think that he and U2 have their heads so far up their own Greedy Arses&#8230;..that I am done with them indefinitely. I work in Technology.  What McGuinness was spewing in that speech was LUDICROUS and one big pile of Marketing crap. &#8220;The end of the song writer&#8221; he says?  Sorry Mr. Guiness You, Bono, Edge, Adam, Larry &#8220;Lars Ulrich&#8221; Mullen, jr. and the rest of the U2 Corportate, Inc. completely lack integrity.  Won&#8217;t be buying your music anymore when it comes out in October 2008. You&#8217;ve lost a loyal &#8220;paying customer&#8221;</p>
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		<title>By: sirensong</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30313</link>
		<dc:creator>sirensong</dc:creator>
		<pubDate>Thu, 31 Jan 2008 16:32:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30313</guid>
		<description>well put, Jon. The music industry has changed greatly. The ipod has changed the consumer (some more than others) to be more music literate and more selective about the artists' work they will pay for. Musicians' survival rate is only going to be prolonged by quality work delivered with a sort of bonding connection with their audience. McGuiness is a great manager. U2 are very lucky to have him. He has every right to his opinion. However, his statements may've been better left for a more private discussion. The market has changed. No band can afford to potentially publicly offend consumers of its product. This just does not give the impression of the hungry band we all want, it just looks greedy.</description>
		<content:encoded><![CDATA[<p>well put, Jon. The music industry has changed greatly. The ipod has changed the consumer (some more than others) to be more music literate and more selective about the artists&#8217; work they will pay for. Musicians&#8217; survival rate is only going to be prolonged by quality work delivered with a sort of bonding connection with their audience. McGuiness is a great manager. U2 are very lucky to have him. He has every right to his opinion. However, his statements may&#8217;ve been better left for a more private discussion. The market has changed. No band can afford to potentially publicly offend consumers of its product. This just does not give the impression of the hungry band we all want, it just looks greedy.</p>
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		<title>By: jon</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30306</link>
		<dc:creator>jon</dc:creator>
		<pubDate>Thu, 31 Jan 2008 15:31:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30306</guid>
		<description>Paul McGuiness has a lot of nerve sometimes - he's talking just like all the industry pundits that U2's grown to hate over the years.

Now, we can either try to ban everyone who fileshares - of which there's millions upon millions, of which make up the primary music buying audience as well, of which a lot probably listen to U2, and most of whom will never buy or listen to U2 again once they've been fined and had their ISP banned. 

What musicians and managers and the industry should be focusing on is ways to make the music WORTH BUYING. Radiohead gave it away for whatever the consumer wanted to pay, and they came out alright, but when the time came to sell it in the stores, they came out with one of the more beautiful album packages I've seen in years. The album artwork and conceptual space behind HTDAAB was nothing special at all - the special edition was worth it, but it was also way over priced. Massively overpriced. There's still plenty of good music coming out, and its not as though the marketplace has any more or less 1 hit wonders than there's been at any other time. No one outside of a diehard U2 fan is going to be concerned about U2's financial livelihood, and I am a diehard and I couldn't care less. U2  is a cash cow already, and as much as I love them and adore their live show, they have to stop saying stupid things that will alienate their fans or potential fans, get back in the studio, stop judging, and start writing some excellent music again. Then when THAT album comes out, McGuiness can complain about the band getting ripped off. And maybe I'll care, considering that they'll actually be adding current music to the marketplace.</description>
		<content:encoded><![CDATA[<p>Paul McGuiness has a lot of nerve sometimes - he&#8217;s talking just like all the industry pundits that U2&#8217;s grown to hate over the years.</p>
<p>Now, we can either try to ban everyone who fileshares - of which there&#8217;s millions upon millions, of which make up the primary music buying audience as well, of which a lot probably listen to U2, and most of whom will never buy or listen to U2 again once they&#8217;ve been fined and had their ISP banned. </p>
<p>What musicians and managers and the industry should be focusing on is ways to make the music WORTH BUYING. Radiohead gave it away for whatever the consumer wanted to pay, and they came out alright, but when the time came to sell it in the stores, they came out with one of the more beautiful album packages I&#8217;ve seen in years. The album artwork and conceptual space behind HTDAAB was nothing special at all - the special edition was worth it, but it was also way over priced. Massively overpriced. There&#8217;s still plenty of good music coming out, and its not as though the marketplace has any more or less 1 hit wonders than there&#8217;s been at any other time. No one outside of a diehard U2 fan is going to be concerned about U2&#8217;s financial livelihood, and I am a diehard and I couldn&#8217;t care less. U2  is a cash cow already, and as much as I love them and adore their live show, they have to stop saying stupid things that will alienate their fans or potential fans, get back in the studio, stop judging, and start writing some excellent music again. Then when THAT album comes out, McGuiness can complain about the band getting ripped off. And maybe I&#8217;ll care, considering that they&#8217;ll actually be adding current music to the marketplace.</p>
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		<title>By: Chris</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30202</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Wed, 30 Jan 2008 15:49:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30202</guid>
		<description>I enjoyed your commentary on the current state of the music (or rather in my opinion the recording) industry and couldn't have said it better. I also had no idea U2's royalty rate was as high as the upper twentieth percentile (wow) cudos to McGuinness for some excellent negotiating skills! Unfortunatley conservative minded institutions, like the recording industry, are always concerned with status quo mantainence and are very reluctant to evolve. 

   The clearest indication of this was when Napster was popular among college students such as myself in '99-'00, and the recording industry reacted by using the one institution that dictates status quo -the law- as a means to attempt to reassert its control over its market place, market share, and its target demographic. This coupled with, as you mentioned, the preying upon the legal ignorance of college students by sending them letters demanding they pay "X number of dollars or else", is ludicrous and smacks of the hubris of the recording industry concerning its consumers. This latter point is a prime example of the recording industry more likely than not, skirting around the procedural process of the law. 

   To my knowledge (and I could be mistaken regaring this), the record companies were sending college students demand letters, as opposed to legally bound complaints filed in a court. The college student sees this and of course freaks out and antes up the cash. Again, just one of many examples of the bullying practices incorporated by conservative institutions, in their attempts to maintain their status quo. Related to this idea of status quo maintanence, people should go to Nine Inch Nails' website, and go to Trent's posting (I forgot the exact date, but its January of this year, and anyways there should be an archive somewhere on the site). There is a link to an excellent article summarizing the wholly exploitative nature of record companies towards artists. After reading it, I'm in awe that more artists haven't at least attempted to legally challenge their relationships with record companies.

  As for iTunes,  I also agree that it is a double edged sword. In the last few years,  I've basically stopped buying new artists and only follow (and buy) new albums from artists I currently enjoy (U2, NIN, and others). Some of this is due to my interests shifting, and that these interests have just aged out of the recording industry's target demographic. I use iTunes to buy one or two songs from artists I don't have (or guilty pleasure bands) and that's it. I don't think the recording industry will be able to get ahead of the 8 ball again, in my opinion too much time has passed, and more importantly too much damage has been done to the trust of the consumer (and the artist), and both groups are waking up to this fact. Hopefully I'm wrong, but time will tell. Again great post and I look forward to hearing more.</description>
		<content:encoded><![CDATA[<p>I enjoyed your commentary on the current state of the music (or rather in my opinion the recording) industry and couldn&#8217;t have said it better. I also had no idea U2&#8217;s royalty rate was as high as the upper twentieth percentile (wow) cudos to McGuinness for some excellent negotiating skills! Unfortunatley conservative minded institutions, like the recording industry, are always concerned with status quo mantainence and are very reluctant to evolve. </p>
<p>   The clearest indication of this was when Napster was popular among college students such as myself in &#8216;99-&#8217;00, and the recording industry reacted by using the one institution that dictates status quo -the law- as a means to attempt to reassert its control over its market place, market share, and its target demographic. This coupled with, as you mentioned, the preying upon the legal ignorance of college students by sending them letters demanding they pay &#8220;X number of dollars or else&#8221;, is ludicrous and smacks of the hubris of the recording industry concerning its consumers. This latter point is a prime example of the recording industry more likely than not, skirting around the procedural process of the law. </p>
<p>   To my knowledge (and I could be mistaken regaring this), the record companies were sending college students demand letters, as opposed to legally bound complaints filed in a court. The college student sees this and of course freaks out and antes up the cash. Again, just one of many examples of the bullying practices incorporated by conservative institutions, in their attempts to maintain their status quo. Related to this idea of status quo maintanence, people should go to Nine Inch Nails&#8217; website, and go to Trent&#8217;s posting (I forgot the exact date, but its January of this year, and anyways there should be an archive somewhere on the site). There is a link to an excellent article summarizing the wholly exploitative nature of record companies towards artists. After reading it, I&#8217;m in awe that more artists haven&#8217;t at least attempted to legally challenge their relationships with record companies.</p>
<p>  As for iTunes,  I also agree that it is a double edged sword. In the last few years,  I&#8217;ve basically stopped buying new artists and only follow (and buy) new albums from artists I currently enjoy (U2, NIN, and others). Some of this is due to my interests shifting, and that these interests have just aged out of the recording industry&#8217;s target demographic. I use iTunes to buy one or two songs from artists I don&#8217;t have (or guilty pleasure bands) and that&#8217;s it. I don&#8217;t think the recording industry will be able to get ahead of the 8 ball again, in my opinion too much time has passed, and more importantly too much damage has been done to the trust of the consumer (and the artist), and both groups are waking up to this fact. Hopefully I&#8217;m wrong, but time will tell. Again great post and I look forward to hearing more.</p>
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		<title>By: Andrea</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30136</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Wed, 30 Jan 2008 02:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30136</guid>
		<description>One thing that people like Paul McGuinness always fail to consider is how many albums they have sold *because* of file sharing.  I can honestly say that I have bought most of my cds (hundreds of cds at that!) because I downloaded a couple of songs, decided I loved the artist, then went and bought all their albums.  It's been a lot harder for me to discover good music since the good old Napster days, since I refuse to listen to mainstream radio...I know the band is aware of this phenomenon, because Bono once mentioned in an interview that sales of their old albums increased when Napster was popular, because college kids were rediscovering their back catalogue.  It's one-hit-wonders that have to worry, because no one wants to buy their albums in the first place.</description>
		<content:encoded><![CDATA[<p>One thing that people like Paul McGuinness always fail to consider is how many albums they have sold *because* of file sharing.  I can honestly say that I have bought most of my cds (hundreds of cds at that!) because I downloaded a couple of songs, decided I loved the artist, then went and bought all their albums.  It&#8217;s been a lot harder for me to discover good music since the good old Napster days, since I refuse to listen to mainstream radio&#8230;I know the band is aware of this phenomenon, because Bono once mentioned in an interview that sales of their old albums increased when Napster was popular, because college kids were rediscovering their back catalogue.  It&#8217;s one-hit-wonders that have to worry, because no one wants to buy their albums in the first place.</p>
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		<title>By: LT23</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30114</link>
		<dc:creator>LT23</dc:creator>
		<pubDate>Tue, 29 Jan 2008 21:09:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30114</guid>
		<description>I believe that if an artist wants me to buy his/her entire album, s/he should work hard for a great album. Labels should pay them accordingly. If I don't do my best at work, guess what... I wont get a raise.

Labels are going after an increased profit every year. They are greedy and looking for the artist to take the hit, while they continue to get their goals in profitability.

And Paul McGuinness should shut up and keep managing the best (once rebel) band in the world.</description>
		<content:encoded><![CDATA[<p>I believe that if an artist wants me to buy his/her entire album, s/he should work hard for a great album. Labels should pay them accordingly. If I don&#8217;t do my best at work, guess what&#8230; I wont get a raise.</p>
<p>Labels are going after an increased profit every year. They are greedy and looking for the artist to take the hit, while they continue to get their goals in profitability.</p>
<p>And Paul McGuinness should shut up and keep managing the best (once rebel) band in the world.</p>
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		<title>By: Erika</title>
		<link>http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30113</link>
		<dc:creator>Erika</dc:creator>
		<pubDate>Tue, 29 Jan 2008 20:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.atu2blog.com/2008/01/29/the-consumer-revolution/#comment-30113</guid>
		<description>Amen!  Couldn't have said it better myself.</description>
		<content:encoded><![CDATA[<p>Amen!  Couldn&#8217;t have said it better myself.</p>
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