I’m driving into Boston this morning to take the lil’ chop to an appointment and I hear Bono on the radio encouraging me to call in as the radio station he’s a “MIX artist of” is giving away $10,000. All I needed to be was caller 110 and the money was mine.

Needless to say, I wasn’t caller 110.

I started to think – when music artists give a soundbyte to a radio station or other media outlet, do they know that their soundbyte will be used for purposes other than just a station identification? All the contest promo used was “Hi, this is Bono” and then the announcer said something along the lines of call-in now for this contest, which was a multi-state contest. Usually when it’s one of these, your chances of winning is next to impossible anyway. But with the pavlovian training I’ve been under for the past 20 years as a fan, I know that when Bono tells me to do something, I have to follow – so, in this case, as I’m on my way into Beantown, here I am hitting redial on the cellphone in the hopes that I’ll be caller 110. Oh well, maybe next time when it’s Jon Bon Jovi, I might have better luck – nah…who am I kidding!