Apple Dropped the Bono Icon in iTunes

You probably heard about the new Apple Music service announced this week, but you probably didn’t hear about one tragic (for U2 fans) change that came along with the new iTunes software and everything else:

The Bono “All Artists” icon has been removed from iTunes!!! ACK!

Have a look below at the old and new icons that iTunes uses:

itunes-bono-gone

That image on the left for “All Artists” is a silhouette of Bono made from the “Original Of The Species” video that U2 allowed Apple to use in a 2005 iPod commercial. In fact, this screenshot below from that TV commercial is pretty much the exact silhouette Apple used as the iTunes icon (Apple pointed the microphone up for the icon):

Bono in Video iPod commercial

So Bono is gone, replaced by a generic microphone. The screenshots above are from the desktop version of iTunes, but you’ll see the same thing when you update the mobile app. Patrick Brunetti tipped us off to this change on Twitter Tuesday, and shared a screenshot from the iOS iTunes app:

Can’t wait to find out what prompted the change. All these years having Bono as the Artists icon in iTunes and now … he’s gone.

7 Responses to Apple Dropped the Bono Icon in iTunes

  1. BRS July 1, 2015 at 1:54 pm #

    Boooooo! 🙁

  2. Ryan July 1, 2015 at 9:28 pm #

    What’s next? Replacing Jerry West as the NBA “logo”?

    They say that all good things must come to an end…

  3. Teriek Williams July 2, 2015 at 4:53 am #

    It was a mistake for U2 to allow Apple be responsible for promoting their image and brand. It’s partially to blame for all the U2-bashing that’s going on nowadays. It’s certainly an un-rock thing to do.

    • Dru July 7, 2015 at 1:38 pm #

      I love U2 but I completely agree with Teriek that it was completely unwise for U2 to get in bed with that narcissistic villain Steve Jobs and Apple. The compromises to their values that U2 have committed because of that decision, including pimping for the Apple Watch announcement while outside a group of us were protesting Apple’s awful human rights violations. U2, return to your values and leave Apple to their own reform. You are enabling them in the way of codependents.

  4. Joseph Bethel July 2, 2015 at 10:41 pm #

    you just lost a lot of customers. I’m finished with Apple. You can stick that new watch up your Kiester!!!! Why don’t you put your Apple where the sun don’t shine.

  5. Randi July 10, 2015 at 3:41 am #

    Perhaps I’m wrong or just grasping at straws here but….not us too? If Bono wanted to give away the new album on I tunes and was forced to scrub the floor with his nose for it? Just what do they mean? Aren’t they against me too? It wasn’t wrong it was giving. Try something new America? Stop the anti American b.s like giving your kids cell phones and other such money wasting moral less value less behavior. Music is art. Don’t like something? Freedom to say so but? Don’t look a gift horse in the mouth. That was bad this drop the silhouette thing is worse or? Do we fans really want Apples opinion?

  6. Casey July 20, 2015 at 11:37 am #

    Start a Twitter campaign.