It looks like Bono will soon have a new toy to play with: A custom-built Fender guitar with his signature “Goal Is Soul” motto.
The folks at the Fender Custom Shop in Phoenix just tweeted this photo about an hour ago:

Verrrrrry nice, isn’t it?
But you don’t think this will actually replace the also-gorgeous “Goal Is Soul” Gretsch Irish Falcon guitar that he’s been using for years, do you?
(thx to @wildcat630 for the tip on this)
Last 4 posts by Matt McGee
- Bono's Las Vegas Movie is Apparently Still Alive - May 15th, 2012
- Bono Snacks with Bill Gates at Berkshire Hathaway Annual Meeting - May 9th, 2012
- (PHOTO) When U2 Only Grossed $2,500 Per Show - February 20th, 2012
- VIDEO: Here It Is ... All 15 Minutes of Bono Singing in Timbuktu - February 1st, 2012







Awesome!
If Bono hold this guitar, he better play it. A Telecaster looks ridiculous if you’re faking it. It looks amazing, by the way.
It looks like it’s a hollow or semi-hollow body, with Gretsch-style pickups. In other words, it’s a Telecaster but one with a bunch of Gretsch-like traits. I wonder if the big old Gretsch is a bit ungainly for someone with serious back problems. Just sayin’
What a glorious machine. Lovely, lovely guitar.
I Love it!!! Great!!! I love B´Man and his Guitar =O)
The Fender gives Bono less wheight to carry. I can imagine that a classic Gretsch like that and Bono’s also-classic-back don’t go well together. It’s all about ergonomics…
Didn’t he auction off the Gretsch for Hurricane Katrina relief? So maybe this is the replacement..? I haven’t seen them live since October 2009 and ID remember if Bono played guitar at that show or not. I know he doesn’t always. But I will be at the Seattle show this weekend. Anyone else gonna be there?
It ‘kinda’ looks like B-mans playing this on The Fly – 2nd Anaheim show.. but it doesnt have the pick guard on it from looking at videos.