I’ll admit that sports don’t rank very high on my hobby list, but when the game collides with either of my chosen passions (U2 and films) I can’t help but sit up and take notice. And lately, U2 have been more present on the field than anywhere else.
First, those World Cup promos featuring U2 songs and voice-overs from band members got my attention. I’m in the say-it-ain’t-so camp about “Streets” being sold, but the other songs they used didn’t bother me so much. I even found myself perking up at the sight of “City Of Blinding Lights” footage spliced in with the game previews. As a result, I just HAD to watch several of the exciting matches (wasn’t Portugal great?!), so I suppose their marketing worked.
In the midst of all the hoopla, I was reminded of hottie David Beckham (I’d of course seen Bend It Like Beckham so I knew what he was all about), and today learned that he’s joined forces with Bono to promote the new Motorola RED phones in a celebrity-rich ad campaign. Power to them.
And finally, a coworker pointed me to this new ESPN article by Bill Simmons, which presents a hilarious YouTube Hall of Fame. Bono is right there at the top, where he should be.