U2's influence on iPod ads

In a recent issue of the SF Weekly, blogger Sean Highkin discusses U2’s influence on the iPod silhouette ads:

…from day one, the iPod hasn’t had any serious competition as the best digital music player on the market. But specs and aesthetics aside, the iPod’s rise to ubiquity was crucially aided by those brilliant black-silhouettes-with-white-earbuds TV commercials, which Apple and U2 more or less invented with the 2004 spot for “Vertigo.”

Read the rest of the article here.

2 Responses to U2's influence on iPod ads

  1. polydrip August 30, 2011 at 1:01 pm #

    I’m pretty sure the silhouette-ads started running well before the Vertigo commercial. And the first time I saw one, my first thought was, “Oh, that’s what Anton Corbijn did for Depeche Mode’s ‘I Feel You’ on their Devotional Tour,” which was in 1993.

  2. Chris September 4, 2011 at 11:50 am #

    Yep…the silhouette-ads, started before U2…I remember that if anything, they had changed slightly…I am sure they ran for a couple of years before…great ad’s…