It’s probably also a number Edge assigned to a demo now locked deep below Dublin, but Ultra Violet #18-3838 is the color company Pantone’s choice for its Color of Year 2018.
And boy, don’t we need it?
If 2017 is leaving you feeling like … I don’t know … like … checking out … then here’s some hope for the new year. We’ve got a real rock ‘n’ roll color coming up.
U2’s cultural reach is massive, but are they also influencing the choice for Color of the Year? Based on Pantone’s liner notes, I wouldn’t be surprised to learn Bono has done some ghostwriting here:
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
Even Leatrice Eiseman, executive director of the Pantone Color Institute, says Ultra Violet “lights the way to what is yet to come.”
My condolences to #18-3839 “purple corallites,” but I’m looking forward to catching Ultra Violet #18-3838 everywhere next year. Specifically, on tour with U2. I mean, how could they not?