For years, U2 fans around the world have paid for a U2.com membership for one primary reason: to get the first chance to buy concert tickets in the members-only pre-sales.
But … how many U2.com members know that they’re not always getting the first crack at buying U2 tickets? Check out this screenshot from an email that’s being sent out this week to Citi credit card holders. (You can click for a larger version.)
Citi card holders have a pre-sale that starts at 10:00 am tomorrow. And here’s the screenshot from the U2.com pre-sale page. Notice anything similar?
Both pre-sales start at the same time. To be frank, that sucks. Even worse, several fans on Twitter replied to us this morning saying that some 2009 pre-sales happened before the U2.com pre-sale.
And remember, too, that U2.com has changed its rules on fan club groupings. It used to be that Propaganda members, the fans who were paying for membership for years/decades, were “at the front of the line” when it came to be ordering fan club tickets – they were the “Horizon” group. Now? Horizon, Boots, and Breathe members are all buying tickets at the same time. A scalper who joined the fan club months ago has the same access as a 20-year fan club member.
So really … considering all this, what’s the point of having a U2.com membership these days?
Well, maybe this: Before the Pittsburgh show went on sale a few weeks ago, I had access codes for five separate pre-sales. The only one that offered GA tickets was the U2.com pre-sale. Might’ve been coincidence. Might not. But if that’s the only true benefit of a U2.com membership, don’t you think U2.com should explain as much?