BD-Live vs. U2.com

Variety reports that the “U2 360 at The Rosebowl” Blu-ray DVD’s BD-Live content “marks the first Blu-ray title to be produced in the U.K. with BD-Live content. It was installed through specialty content production company the Pavement.”

“Users are given a live feed of the band’s progress throughout the tour: The first download will feature a video that U2 filmed for users, in which they apologize to fans for missing a leg of their tour,” Variety states.

Um, really? That’s the *same* video that is found on U2.com.

So, why the hype around the BD-Live content when it would appear you can get the same from the band’s own website? It was my hope that the BD-Live content would add something that you couldn’t find anywhere else. It disappoints me that so far this is not the case.

The company who installed the BD-Live content is quick to mention, “It’s important that the world knows the tech is out there,” says Pavement founder Andy Evans. That’s all fine and well if the content is fresh, but when it’s nothing more than a rehash of content already available, then it’s nothing worth tooting a horn about.

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5 Responses to “BD-Live vs. U2.com”

  1. R 18 July 2010 at 4:50 pm permalink

    What bothers me is the part about them knowing who’s watching the DVD when, where, and how often. That’s creepy and nosy, to say the least.

  2. Shade 18 July 2010 at 11:05 pm permalink

    It’s all about money. No offense but don’t make a big deal about something people have done for ages. Sell the product and make money and if you have to lie do it. There’s been worse than this small scam.

  3. k 19 July 2010 at 12:57 am permalink

    You’re missing the point.
    It’s true that the content is not “new” and is available elsewhere.
    But the thing is it became available AFTER the purchase of the BD disc. In that sense it is new.

    This sort of technology did not exist before BD live for disc based purchases. So while still barely useful it’s a showcase for the potential.

    Also, the “being able to know when and where” part, that’s just a simple matter of jotting down the IP address and time of requesting the stream. Youtube knows that much about you with no privacy qualms.
    Basic internet science really.

  4. crossinggo 19 July 2010 at 7:46 am permalink

    Privacy fears aside, what will be interesting is what happens with this technology on the disc once the tour starts up again. I’m assuming that you only get the widely-available homemade movie right now because there’s nothing else to share. Maybe some footage of Bono in bed at home listening to Justin Bieber albums and recuperating? ;^) I didn’t get the super deluxe boxed version because I wasn’t too excited about this feature, but for those who have it and use it, here’s to hoping you’ll see great snips and clips from upcoming shows once the tour resumes.

  5. Shade 19 July 2010 at 8:43 am permalink

    Justin Beiber >p
    it’s okay if you like him. I reallly don’t.


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