New Blackberry Loves U2 Ad

I just caught this ad for the first time today watching Wimbledon tennis coverage. Guess the PR campaign has started. Special thanks to Jaime for sharing this on YouTube.

Last 4 posts by U2isABLE

5 Responses to “New Blackberry Loves U2 Ad”

  1. jon 3 July 2009 at 12:29 pm permalink

    I like the bit with the claw at the end, but why does it look exactly like the apple commercials in the beginning? the one with viva la vida. The “music-as-source-of-glittering-sparks” trope. they coulda done some cool stuff with the claw symbology.

  2. Apple Fan 3 July 2009 at 3:56 pm permalink

    Hey I thought U2 were Apple fans!! Didn’t they used to do iPod commercials?? Those traitors!

  3. Fraser 6 July 2009 at 10:55 am permalink

    I saw this ad (very unexpectedly) at the theater the other night, before a movie, and it was an absolute pleasure. I did have to restrain myself from singing along, but it still made all the other adverts bearable :)

  4. jason and wendi lee 7 July 2009 at 5:29 pm permalink

    what’s with the sexist videos for “get on your boots?”

    ps what the hell is that song about, anyway?

  5. Andy 8 July 2009 at 6:50 pm permalink

    “It’s based around the idea that men have fucked things up so badly, politically, economically and socially, that it’s really time we handed things over to women.”
    -from some interview a few months ago