Would You Like Some @U2 Ketchup With That?

Big announcement today from @U2: In an effort to extend our worldwide reach, we’re formally launching a line of branded products with our web site’s name and/or logo. The first product is shown here: @U2 branded Heinz ketchup. It’ll be available in supermarkets near you beginning next month.

We’re all very excited to launch this line of branded @U2 products. We think this will allow us to revolutinize dynamic marketing channels and create bleeding-edge, dot-com synergy to build on the global mindshare of @U2. It’s our way of harnessing integrated solutions to enhance the distribution channels that people use every day. We’re always thinking out-of-the-box and trying to redefine holistic relationships with our readers.

Okay, that’s all a bunch of B.S. (sorry for the foul language) This is actually a funny/gag birthday gift that Sherry and Steve sent me, no doubt inspired by my frequent use of the word “awesomesauce.”

I love it. I’ll never, ever open this bottle of ketchup.

PS - you can make your own Heinz ketchup bottle, too: http://www.myheinz.com/home.asp

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